/* immodia
   Yerleşim: ölçüm masası. Sakin kâğıt zemin; tek cesur öğe, kahramandaki koyu LED sayaç paneli
   (taksimetre gibi: izlenme arttıkça harcama da artar). Geri kalan her şey sessiz. */
:root {
  --paper: #F6F6F3;
  --surface: #FFFFFF;
  --ink: #16150F;
  --ink-soft: #5E5B52;
  --line: #E2E0D8;
  --amber: #FFB01F;
  --amber-ink: #8A5300;
  --on-amber: #1C1400;
  --live: #13955F;
  --fill-bg: #FFE6B0;

  --meter-bg: #16150F;
  --meter-line: #2F2D26;
  --meter-ink: #F3F0E6;
  --meter-soft: #A39E90;
  --meter-amber: #FFB01F;
  --meter-live: #3DD598;

  --f-display: "Bricolage Grotesque", "Arial Narrow", system-ui, sans-serif;
  --f-body: "Instrument Sans", system-ui, -apple-system, "Segoe UI", Roboto, sans-serif;
  --f-mono: "Martian Mono", ui-monospace, SFMono-Regular, Menlo, Consolas, monospace;

  --t-xs: 0.75rem;
  --t-sm: 0.9rem;
  --t-base: 1.0625rem;
  --t-md: 1.25rem;
  --t-lg: 1.625rem;
  --t-xl: clamp(1.9rem, 3.6vw, 2.75rem);
  --t-hero: clamp(2.55rem, 6.4vw, 4.75rem);

  --wrap: 1160px;
  --radius: 16px;
  color-scheme: light;
}

@media (prefers-color-scheme: dark) {
  :root:not([data-theme="light"]) {
    --paper: #121210;
    --surface: #1B1A17;
    --ink: #EFEDE6;
    --ink-soft: #A9A59B;
    --line: #2F2D28;
    --amber-ink: #FFC452;
    --live: #34C98A;
    --fill-bg: #4A3510;
    --meter-bg: #0A0A08;
    --meter-line: #2A2822;
    color-scheme: dark;
  }
}
:root[data-theme="dark"] {
  --paper: #121210;
  --surface: #1B1A17;
  --ink: #EFEDE6;
  --ink-soft: #A9A59B;
  --line: #2F2D28;
  --amber-ink: #FFC452;
  --live: #34C98A;
  --fill-bg: #4A3510;
  --meter-bg: #0A0A08;
  --meter-line: #2A2822;
  color-scheme: dark;
}

*, *::before, *::after { box-sizing: border-box; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--f-body);
  font-size: var(--t-base);
  line-height: 1.6;
  font-variation-settings: "wdth" 100;
}
img, svg { max-width: 100%; }
a { color: inherit; }
p { margin: 0; }
h1, h2, h3 { margin: 0; text-wrap: balance; }
ul, ol, dl, dd { margin: 0; padding: 0; }
:focus-visible { outline: 3px solid var(--amber-ink); outline-offset: 3px; border-radius: 6px; }

.wrap {
  max-width: var(--wrap);
  margin-inline: auto;
  padding-left: max(20px, env(safe-area-inset-left, 0px));
  padding-right: max(20px, env(safe-area-inset-right, 0px));
}

.sr-only { position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px; overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0; }
.skip { position: absolute; left: -999px; top: 8px; background: var(--amber); color: var(--on-amber); padding: 8px 14px; border-radius: 8px; z-index: 20; }
.skip:focus { left: 12px; }

/* ---------- Üst bar ---------- */
.site-head .wrap {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 24px;
  padding-block: 18px;
}
.brand {
  display: inline-flex;
  align-items: center;
  gap: 10px;
  font-family: var(--f-display);
  font-weight: 760;
  font-size: 1.4rem;
  letter-spacing: -0.03em;
  font-variation-settings: "wdth" 90, "opsz" 36;
  text-decoration: none;
  color: var(--ink);
}
.brand svg { width: 30px; height: 30px; flex: none; }
.nav { display: flex; align-items: center; gap: 28px; }
.nav-links { display: flex; gap: 24px; list-style: none; }
.nav-links a { text-decoration: none; color: var(--ink-soft); font-size: var(--t-sm); font-weight: 500; }
.nav-links a:hover { color: var(--ink); }
@media (max-width: 860px) { .nav-links { display: none; } }

/* ---------- Butonlar ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 8px;
  padding: 13px 22px;
  border-radius: 999px;
  border: 1.5px solid transparent;
  font: 600 var(--t-sm)/1.2 var(--f-body);
  text-decoration: none;
  cursor: pointer;
  transition: transform .15s ease, background-color .15s ease, border-color .15s ease;
}
.btn:hover { transform: translateY(-1px); }
.btn-amber { background: var(--amber); color: var(--on-amber); }
.btn-amber:hover { background: #FFBE45; }
.btn-line { border-color: currentColor; color: var(--ink); background: transparent; }
.btn-line:hover { background: color-mix(in srgb, currentColor 8%, transparent); }
.btn-sm { padding: 10px 18px; }
@media (prefers-reduced-motion: reduce) { .btn { transition: none; } .btn:hover { transform: none; } }

/* ---------- Ortak bölüm ---------- */
.eyebrow {
  font-family: var(--f-mono);
  font-size: var(--t-xs);
  font-weight: 500;
  letter-spacing: 0.12em;
  text-transform: uppercase;
  color: var(--amber-ink);
}
.section { padding-block: clamp(64px, 9vw, 112px); }
.section + .section { border-top: 1px solid var(--line); }
.section-head { display: grid; gap: 14px; margin-bottom: clamp(36px, 5vw, 56px); max-width: 40rem; }
.section-head h2 {
  font-family: var(--f-display);
  font-size: var(--t-xl);
  font-weight: 720;
  line-height: 1.08;
  letter-spacing: -0.03em;
  font-variation-settings: "wdth" 88, "opsz" 72;
}
.section-head p { color: var(--ink-soft); font-size: var(--t-md); line-height: 1.5; }

/* ---------- Kahraman ---------- */
.hero .wrap {
  display: grid;
  grid-template-columns: minmax(0, 1.05fr) minmax(0, 0.95fr);
  gap: clamp(36px, 5vw, 72px);
  align-items: center;
  padding-block: clamp(32px, 5vw, 64px) clamp(64px, 8vw, 104px);
}
@media (max-width: 920px) { .hero .wrap { grid-template-columns: minmax(0, 1fr); } }
.hero-copy { display: grid; gap: 26px; justify-items: start; }
.hero h1 {
  font-family: var(--f-display);
  font-size: var(--t-hero);
  font-weight: 760;
  line-height: 1.0;
  letter-spacing: -0.04em;
  font-variation-settings: "wdth" 84, "opsz" 96;
}
.mark {
  background: linear-gradient(transparent 64%, var(--amber) 64%, var(--amber) 92%, transparent 92%);
  padding-inline: 0.04em;
  -webkit-box-decoration-break: clone;
  box-decoration-break: clone;
}
.lede { font-size: var(--t-md); line-height: 1.55; color: var(--ink-soft); max-width: 33rem; }
.hero-cta { display: flex; flex-wrap: wrap; gap: 12px; }
.hero-facts { display: flex; flex-wrap: wrap; gap: 8px 20px; list-style: none; font-family: var(--f-mono); font-size: var(--t-xs); color: var(--ink-soft); letter-spacing: 0.02em; }
.hero-facts li { display: inline-flex; align-items: center; gap: 8px; }
.hero-facts li::before { content: ""; width: 6px; height: 6px; border-radius: 2px; background: var(--amber); }

/* ---------- Sayaç paneli ---------- */
.meter {
  background: var(--meter-bg);
  color: var(--meter-ink);
  border: 1px solid var(--meter-line);
  border-radius: 22px;
  padding: clamp(20px, 3vw, 28px);
  display: grid;
  gap: 22px;
  box-shadow: 0 40px 80px -40px rgba(22, 21, 15, 0.55);
  font-variant-numeric: tabular-nums;
}
.meter-top { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 10px; font-family: var(--f-mono); font-size: var(--t-xs); letter-spacing: 0.08em; text-transform: uppercase; color: var(--meter-soft); }
.meter-state { display: inline-flex; align-items: center; gap: 14px; }
.live { display: inline-flex; align-items: center; gap: 7px; color: var(--meter-live); font-weight: 600; }
.live::before { content: ""; width: 8px; height: 8px; border-radius: 50%; background: var(--meter-live); box-shadow: 0 0 0 0 rgba(61, 213, 152, 0.6); animation: pulse 2s infinite; }
@keyframes pulse { 0% { box-shadow: 0 0 0 0 rgba(61, 213, 152, 0.55); } 70% { box-shadow: 0 0 0 8px rgba(61, 213, 152, 0); } 100% { box-shadow: 0 0 0 0 rgba(61, 213, 152, 0); } }
.meter-figs { display: grid; grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr); gap: 18px; }
.fig { display: grid; gap: 6px; min-width: 0; }
.fig-label { font-family: var(--f-mono); font-size: var(--t-xs); color: var(--meter-soft); letter-spacing: 0.06em; }
.fig-value { font-family: var(--f-mono); font-weight: 500; font-size: clamp(1.3rem, 2.4vw, 1.95rem); line-height: 1.15; color: var(--meter-amber); font-variation-settings: "wdth" 78; white-space: nowrap; }
@media (max-width: 480px) {
  .meter-figs { grid-template-columns: minmax(0, 1fr); gap: 14px; }
  .fig-value { font-size: 1.85rem; }
}
.fig-value .unit { color: var(--meter-soft); font-size: 0.6em; margin-left: 0.2em; }

.budget { display: grid; gap: 10px; }
.budget-track { height: 10px; border-radius: 999px; background: var(--meter-line); overflow: hidden; }
.budget-fill { height: 100%; width: 62%; border-radius: inherit; background: var(--meter-amber); transition: width .8s ease; }
.budget-row { display: flex; justify-content: space-between; gap: 12px; font-family: var(--f-mono); font-size: var(--t-xs); color: var(--meter-soft); }
.budget-row b { color: var(--meter-ink); font-weight: 500; }

.channels { list-style: none; display: grid; border-top: 1px solid var(--meter-line); }
.channel { display: grid; grid-template-columns: minmax(0, 1fr) auto auto; gap: 16px; align-items: baseline; padding-block: 12px; border-bottom: 1px solid var(--meter-line); font-size: var(--t-sm); }
.channel-name { min-width: 0; overflow: hidden; text-overflow: ellipsis; white-space: nowrap; }
.channel-name small { color: var(--meter-soft); font-size: var(--t-xs); margin-left: 6px; }
.channel-num { font-family: var(--f-mono); font-size: var(--t-xs); color: var(--meter-soft); text-align: right; }
.channel-num.tl { color: var(--meter-ink); min-width: 8.5ch; }
@media (max-width: 420px) { .channel { grid-template-columns: minmax(0, 1fr) auto; } .channel-num.views { display: none; } }
.meter-foot { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 8px; font-family: var(--f-mono); font-size: var(--t-xs); color: var(--meter-soft); }

/* Rakam makarası */
.odo { display: inline-flex; vertical-align: bottom; }
.odo .d { display: inline-block; height: 1.15em; overflow: hidden; }
.odo .strip { display: flex; flex-direction: column; transition: transform .7s cubic-bezier(.2, .75, .2, 1); }
.odo .strip span { height: 1.15em; line-height: 1.15em; }
@media (prefers-reduced-motion: reduce) { .odo .strip, .budget-fill { transition: none; } .live::before { animation: none; } }

/* ---------- Nasıl çalışır ---------- */
.steps { list-style: none; display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 28px; counter-reset: step; }
@media (max-width: 980px) { .steps { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 560px) { .steps { grid-template-columns: minmax(0, 1fr); } }
.step { display: grid; align-content: start; gap: 12px; padding-top: 18px; border-top: 2px solid var(--ink); counter-increment: step; }
.step::before { content: "Adım " counter(step); font-family: var(--f-mono); font-size: var(--t-xs); letter-spacing: 0.08em; text-transform: uppercase; color: var(--amber-ink); }
.step h3 { font-size: var(--t-md); font-weight: 650; line-height: 1.3; }
.step p { color: var(--ink-soft); font-size: var(--t-sm); }

/* ---------- Kitleler ---------- */
.audiences { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 24px; }
@media (max-width: 820px) { .audiences { grid-template-columns: minmax(0, 1fr); } }
.aud { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: clamp(24px, 3.5vw, 40px); display: grid; align-content: start; gap: 28px; scroll-margin-top: 24px; }
.aud-head { display: grid; gap: 12px; }
.aud-head h3 { font-family: var(--f-display); font-size: var(--t-lg); font-weight: 700; letter-spacing: -0.025em; line-height: 1.15; font-variation-settings: "wdth" 90, "opsz" 48; }
.aud-list { list-style: none; display: grid; gap: 0; }
.aud-list li { display: grid; gap: 4px; padding-block: 16px; border-top: 1px solid var(--line); }
.aud-list li:last-child { padding-bottom: 0; }
.aud-list b { font-weight: 650; }
.aud-list span { color: var(--ink-soft); font-size: var(--t-sm); }

/* ---------- Hesap ---------- */
.calc-grid { display: grid; grid-template-columns: minmax(0, 0.9fr) minmax(0, 1.1fr); gap: clamp(28px, 4vw, 56px); align-items: start; }
@media (max-width: 860px) { .calc-grid { grid-template-columns: minmax(0, 1fr); } }
.calc { background: var(--surface); border: 1px solid var(--line); border-radius: var(--radius); padding: clamp(22px, 3vw, 32px); display: grid; gap: 20px; }
.calc h3 { font-size: var(--t-md); font-weight: 650; }
.field { display: grid; gap: 8px; }
.field label { font-size: var(--t-sm); font-weight: 600; }
.input { display: flex; align-items: center; border: 1.5px solid var(--line); border-radius: 12px; background: var(--paper); }
.input:focus-within { border-color: var(--amber-ink); }
.input input { flex: 1; min-width: 0; border: 0; background: transparent; color: var(--ink); font: 500 var(--t-md)/1.2 var(--f-mono); padding: 12px 14px; font-variant-numeric: tabular-nums; }
.input input:focus { outline: none; }
.input span { padding-right: 14px; color: var(--ink-soft); font-family: var(--f-mono); font-size: var(--t-sm); }
.calc-out { display: grid; gap: 6px; padding-top: 18px; border-top: 1px solid var(--line); }
.calc-out .big { font-family: var(--f-mono); font-size: clamp(1.6rem, 3.4vw, 2.2rem); font-weight: 500; font-variation-settings: "wdth" 85; font-variant-numeric: tabular-nums; }
.calc-out p { color: var(--ink-soft); font-size: var(--t-sm); }

.spec { display: grid; }
.spec div { display: grid; grid-template-columns: minmax(0, 11rem) minmax(0, 1fr); gap: 20px; padding-block: 16px; border-top: 1px solid var(--line); }
.spec div:last-child { border-bottom: 1px solid var(--line); }
@media (max-width: 520px) { .spec div { grid-template-columns: minmax(0, 1fr); gap: 4px; } }
.spec dt { font-family: var(--f-mono); font-size: var(--t-xs); letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-soft); padding-top: 3px; }
.spec dd { font-size: var(--t-sm); }

/* ---------- SSS ---------- */
.faq { display: grid; max-width: 52rem; }
.faq details { border-top: 1px solid var(--line); }
.faq details:last-child { border-bottom: 1px solid var(--line); }
.faq summary { display: flex; justify-content: space-between; align-items: center; gap: 20px; padding-block: 20px; cursor: pointer; list-style: none; font-size: var(--t-md); font-weight: 600; }
.faq summary::-webkit-details-marker { display: none; }
.faq summary::after { content: "+"; font-family: var(--f-mono); font-weight: 400; color: var(--amber-ink); font-size: 1.4rem; line-height: 1; transition: transform .2s ease; }
.faq details[open] summary::after { transform: rotate(45deg); }
.faq details p { padding-bottom: 22px; color: var(--ink-soft); max-width: 44rem; }

/* ---------- İletişim bandı ---------- */
.cta-band { background: var(--ink); color: var(--paper); border-radius: 24px; padding: clamp(32px, 5vw, 56px); display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, 0.8fr); gap: 32px; align-items: end; }
@media (max-width: 820px) { .cta-band { grid-template-columns: minmax(0, 1fr); } }
.cta-band h2 { font-family: var(--f-display); font-size: var(--t-xl); font-weight: 720; letter-spacing: -0.03em; line-height: 1.08; font-variation-settings: "wdth" 88, "opsz" 72; }
.cta-band p { margin-top: 14px; opacity: 0.78; max-width: 32rem; }
.cta-actions { display: grid; gap: 14px; justify-items: start; }
.cta-mail { font-family: var(--f-mono); font-size: var(--t-md); font-weight: 500; overflow-wrap: anywhere; }
.cta-buttons { display: flex; flex-wrap: wrap; gap: 10px; }
.cta-band .btn-line { color: var(--paper); }

/* ---------- Alt bilgi ---------- */
.site-foot { padding-block: 48px 56px; margin-top: clamp(64px, 8vw, 96px); border-top: 1px solid var(--line); }
.foot-row { display: flex; flex-wrap: wrap; justify-content: space-between; align-items: center; gap: 20px; }
.foot-links { display: flex; flex-wrap: wrap; gap: 8px 24px; list-style: none; font-size: var(--t-sm); }
.foot-links a { color: var(--ink-soft); text-decoration: none; }
.foot-links a:hover { color: var(--ink); text-decoration: underline; }
.foot-note { margin-top: 24px; font-size: var(--t-xs); color: var(--ink-soft); max-width: 46rem; }

/* ---------- Hukuki metinler ---------- */
.doc { max-width: 46rem; padding-block: clamp(32px, 5vw, 64px) 24px; }
.doc-head { display: grid; gap: 14px; padding-bottom: 28px; border-bottom: 1px solid var(--line); }
.doc h1 { font-family: var(--f-display); font-size: var(--t-xl); font-weight: 740; letter-spacing: -0.03em; line-height: 1.08; font-variation-settings: "wdth" 88, "opsz" 72; }
.doc-meta { font-family: var(--f-mono); font-size: var(--t-xs); color: var(--ink-soft); }
.doc-toc { list-style: none; display: grid; gap: 6px; padding-block: 24px; border-bottom: 1px solid var(--line); font-size: var(--t-sm); }
.doc-toc a { color: var(--ink-soft); }
.doc h2 { font-size: var(--t-lg); font-weight: 680; letter-spacing: -0.015em; line-height: 1.25; margin-top: 48px; scroll-margin-top: 24px; }
.doc h3 { font-size: var(--t-md); font-weight: 650; margin-top: 28px; }
.doc p, .doc ul, .doc ol { margin-top: 14px; }
.doc ul, .doc ol { padding-left: 1.3em; display: grid; gap: 8px; }
.doc a { color: var(--amber-ink); text-underline-offset: 3px; }
.doc .table-wrap { overflow-x: auto; margin-top: 16px; }
.doc table { width: 100%; border-collapse: collapse; font-size: var(--t-sm); min-width: 520px; }
.doc th, .doc td { text-align: left; vertical-align: top; padding: 12px 14px 12px 0; border-top: 1px solid var(--line); }
.doc th { font-family: var(--f-mono); font-size: var(--t-xs); font-weight: 500; letter-spacing: 0.06em; text-transform: uppercase; color: var(--ink-soft); }
.note { margin-top: 18px; padding: 16px 18px; border-radius: 12px; background: var(--surface); border: 1px solid var(--line); font-size: var(--t-sm); }
.fill { background: var(--fill-bg); border-radius: 4px; padding: 0 5px; outline: 1px dashed var(--amber-ink); outline-offset: -1px; }

/* ---------- 404 ---------- */
.lost { display: grid; gap: 20px; justify-items: start; padding-block: clamp(64px, 12vw, 140px); }
.lost .code { font-family: var(--f-mono); color: var(--amber-ink); font-size: var(--t-sm); letter-spacing: 0.1em; }
.lost h1 { font-family: var(--f-display); font-size: var(--t-hero); font-weight: 760; letter-spacing: -0.04em; line-height: 1; font-variation-settings: "wdth" 84, "opsz" 96; }
.lost p { color: var(--ink-soft); font-size: var(--t-md); max-width: 32rem; }